Limited Availability in Brazil | Year II - 2021
R$ 699,00 Single Payment
R$ 779,00 - Up to 10 monthly Installments
LENGTH
7 WEEKS
CONTENT
63 VIDEO CLASSES
CREATED IN BRA & USA
COURSE START DATE
START TODAY. AT YOUR OWN PACE
A NEW CLASS EVERY 5 DAYS
CERTIFICATION
Scientist, basic proficiency in customer experience
OFFICIAL CERTIFICATE MAILED TO YOUR HOME
INTERNATIONAL
VALID IN ALL 50 STATES IN THE USA
ISSUED BY WCES LLC - UTAH, USA
LANGUAGE
PORTUGUESE - BRA
ADDITIONAL CONTENT
COMPLEMENTARY BIBLIOGRAPHY
FILMS AND STRATEGIC SERIES
INVESTMENT
R$ 699.00 SINGLE PAYMENT Or
R$ 779.00 UP TO 10 PMTS, 0 INTEREST
ULTRA CONVENIENCE
ACCESS THE COURSE VIA APP, MOBILE, TABLET OR DESKTOP
PLATFORM | ACCESS
1ST OFFICIAL PLATFORM APPROVED IN BRAZIL
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What will you learn?
Science and Economy
A Historical illustration of economic cycles in the context of consumer habits for each period. Learn the new way of doing business in times of crisis and how businesses must adapt to the new reality/culture.
References to Public Authorities
The program on every dimension references major authorities in Business, Strategy, Economics, and Marketing. Understanding the thinking of leaders and their thinking is essential to applying these strategies to the current needs of learners and their companies.
Market Adaptability
Premise: Every topic, example, discussion and strategic vision included in WCES courses have practical applications to the learners and their business. This is what WCES is based on: to apply best practices to the current situation.
BRA-USA Connection
The founders of WCES, Thiago Quintino (BRA) and Marco Lopez (USA) discuss the class topics, and strategically exchange ideas about the content, as it applies to both Brazil and United States market perspectives.
The Program
The program WCES | The School of Customer Strategy is an international certification introduced in Brazil in collaboration with the U.S. Government - US Commercial Service, which trains professionals and businesses, granting the title of Scientist in consumer sciences. This program is organized into 3 levels of training (Basic, Intermediate and Advanced).
With the goal of optimizing consumer relations between businesses and clients, WCES believes that this training is essential for understanding the new client economy and for preparing all stakeholders for the current changes in consumer behavior.
The WCES student will understand the economic and scientific foundations of consumer behavior, they will - learn how to create a create a new Client / Innovation department, - learn how to “import” best practices in Business from the top global markets, - develop expertise in the metrics / KPIs related to the client, - prepare themselves to reach an executive level in their organization, and finally, - develop the mindset and skills to become a distinguished evangelist (worldwide) in customer relations and consumer sciences.
Inédito no Brasil
Become an internationally-recognized Scientist in Customer Experience by WCES
Additional Information
Scientist - Basic Proficiency in Customer Experience
B CX01 & B CX02
WCES is a high level Business Education Company that was inspired at Harvard University and established in Silicon Slopes, in Utah-USA. Its objective is to strategically help companies to optimize their consumer relationships, as well as to train professionals in this context.
The program WCES - The School of Customer Strategy, which was introduced in Brazil with the help of the U.S. Government, is aligned with the current demands from the new economy, best market practices, and the academic strategies of U.S. universities.
In times of uncertainty, for example, during the US credit crisis in 2008, and the global COVID 19 pandemic of 2020, we see consumer science evidenced in the genuine interest of customers to “choose” where and how they will buy. That defines a customer economy! Such transformations drastically alter consumer relations and, in the blink of an eye, companies prosper, and with the same speed, they can cease to exist. WCES was born to help companies and professionals to prepare themselves and promote the best experiences for consumers, and thus, WCES leads organizations to notable profits.
Based on a methodology developed at Harvard Business School (Inspiration for WCES), we are introducing to Latin America the technical, practical and scientific knowledge that will unveil new solutions in this market as never seen before.
In recent years, WCES has very carefully planned a professional development program [within Harvard University and Stanford] to solve 2 of the most common problems, especially in the markets of Latin America, Africa and Eastern Europe:
1. In these areas, CX professionals have no specialized training in the subject matter, and they are usually improvising in their strategies, guided by their personal beliefs and behaviors.
2. Any CX training in these areas is focused on the famous cases. WCES has a strong conviction that we need to stop talking about these cases, and teach how to apply CX principles in the context of their work.
IT IS TIME to start talking about OUR COMPANIES. In the past few years in the United States, the million dollar question has been:
]How I do it within my organization?
WCES is pleased to help you answer this question, while providing you with essential skills in your professional development.
WCES Inspiration for this Certification
Thiago Quintino, Founder of WCES, affirms that Brazilian professionals are tired of participating in events in Brazil, and not having the ability to implement IN PRACTICE the information they learned. For Quintino, the problem is that Customer Experience in South America is still treated as 'fashion,' without providing any context in terms of the science behind success, and disconnected from the reality of thousands of professionals who do not work at '' Disney '' or any of the other 'famous cases'. WCES created this course to train and certify “normal” professionals who work in “normal” companies with many budgetary limitations. This course is unique in Brazil and draws from the United States experience, best and current practices for business, with a focus on consumer sciences.
1) About the Program
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The Online Program (Basic Proficiency Certification) will be available through a username and password, made available within 48 from the time of payment confirmation. Such accesses are personal, non-transferable and restricted solely to the registered user. The distribution or sharing of the material is PROHIBITED in accordance with Brazilian law No. 9,610 / 98. Access control for the course is performed by WCES in partnership with Kajabi, based out of California, USA.
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The program is made up of online video classes which can be viewed through our membership site via desktop or mobile. Participants have 140 days from the day they first log in to the course to complete the 10 Lessons (full program).
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All of the content included with the purchase of the course will be released to the participant gradually (one lesson every 5 days), taking into account important educational factors in an international training, such as: support materials, book and film suggestions, ample time for absorbing content, viewing previous videos, assessments, etc. The International WCES Certification cannot be compared to a television series or content streaming. This program gives the participant 8 weeks to access the course and submit their final test.
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Throughout the lessons, the WCES instructors provide suggestions of additional reading materials (books, movies, or series) solely and exclusively as supplemental resources. WCES does not make a commission on these support materials in Brazil, nor are these materials required in order to receive the certificate.
2) About the Certificate and Final Test
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In addition to being valid in all 50 states in the USA, this certificate has a global scope, as it is issued by a private company, WCES LLC, with its headquarters in the USA and an affiliate in Brazil.
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The physical copy of the Scientist Basic Proficiency certificate, will be made with the participant's name, validated by the U.S. government (US Commercial Service - Department of Commerce) and sent to the e-mail registered within 45 days of final test and course completion.
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The certificate will be awarded at the end of the modules B CX01 and CX02 B with a minimum grade of 80% in the final test, consisting of 10 questions focused on the course content. Following the final test and course completion, the video classes and course content will be automatically deactivated at any moment.
3) NF emission and legal commitments
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Following payment, WCES will issue tax documents to every student, in accordance with current legislation in Brazil, within 30 days, to the email address provided by the participant.
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If any WCES customer is unsatisfied with the program for any reason, they are entitled to a 100% reimbursement of the amount paid, which may be requested within 7 days of the purchase date, by sending an email to: contato.brasil@usawces.com.